MY BOOKS
STRATEGIC INSIGHTS FOR AMBITIOUS ENTREPRENEURS
Practical frameworks, proven strategies, and actionable insights for scaling businesses, leveraging partnerships, and implementing AI-powered systems.
The Unofficial Playbook for GHL Agencies
Launching June 30TH, 2025 | Co-authored with Walt Bayliss
The definitive guide for agencies using Go High Level to launch, scale, and dominate their market. This playbook provides step-by-step strategies, automation templates, and proven frameworks for building a profitable agency with GHL.
LAUNCH. SCALE. DOMINATE.
$100M Software Book
The roadmap for scaling software companies to $100M and beyond, based on interviews with founders who've achieved this milestone. Learn the pivotal strategies, common pitfalls, and critical decision points that separate successful software companies from the rest.
The M&A Playbook
A comprehensive guide to viewing your business as an asset and scaling through strategic mergers and acquisitions. This playbook walks entrepreneurs through the entire M&A process, from preparation to integration.
Influencer Empires
How entrepreneurs can build empires with SAAS as the winning strategy. This book reveals the framework for leveraging influence to create sustainable, scalable software businesses.
It's Just Business
Based on Johann's popular board game, this book applies game theory to business strategy, helping entrepreneurs make better decisions by understanding the rules, players, and winning conditions in their market.
The Business Authorities Formula
The proven 10-step methodology for becoming an authority in your industry and leveraging that position to grow your business exponentially.
Unfinished Business
Strategies for continuous business improvement and optimization. This book provides frameworks for identifying and capitalizing on missed opportunities in your existing business.
The CEO Institute Briefings
A collection of strategic briefings for CEOs navigating growth challenges, technology implementation, and market disruption.
The Ultimate SaaS Selling Guide
Co-authored with Chris Orlob
A comprehensive playbook for selling software solutions, from prospecting to closing and customer success. Based on data from thousands of successful SaaS sales conversations
What Game Are You Playing?
How understanding the "game" you're playing in business and life leads to better strategic decisions and ultimately, greater success.
Upcoming Release
Advanced AI Implementation Strategies (Q3 2025)
The Strategic Partnership Playbook (Q4 2025)
Digital Empire Building
(Q1 2026)
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