It started with one listing on eBay.
In 2004, while I was doing my PhD at the University of Melbourne, I listed a piece of software on eBay.
It sold 20 times in one night. That taught me the power of systems and leverage. I've been building with them ever since.


Helping leaders build more human businesses.
I help leaders use AI to build more capable teams, stronger systems and more human businesses.
I build AI businesses, and I'm often invited to share what I'm learning with CEOs, founders, boards and leadership teams. I talk about AI adoption, workforce transformation, decision-making and execution.
Twenty years of building, then teaching it.
The first sale
A piece of software sold 20 times in one night on eBay. The first lesson in systems and leverage.
My Alliance
Helping businesses turn their web presence into an asset that brings in clients.
Business Authorities
An entrepreneur community built to give business owners the tools to scale.
Whitelabelsuite
Co-founded a white-label lead-generation platform for digital agencies.
Building three businesses
Helping leaders put AI to work.
Workshops, not lectures.
I've built businesses across e-commerce, advertising, digital services, building-management software and AI.
Along the way I've worked with 2,500+ companies. That's why every session is built so people leave with something they can implement.

“Entrepreneurship powered by AI gives people the ability to turn more of what they imagine into reality. This is an extraordinary time to be building.”
Augment, don't replace.
Use AI to multiply what every person can do.
Start with the work.
Map how work really gets done before you pick a tool.
Protect the human.
The stronger your relationships, the stronger the business.

Let's get your leaders building.
Leadership workshops, strategy offsites and speaking invitations.
Tell us what you're working on.
